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Friddy Hoegener
15 August 2025
While other industries debate remote vs. in-office work, supply chain leaders face a more complex reality: their teams are scattered across warehouses, distribution centers, corporate offices, home offices, supplier sites, and transportation hubs.
You've got procurement analysts working from home, warehouse supervisors on the floor at 5 AM, logistics coordinators split between office and remote work, truck drivers on the road, and operations managers bouncing between multiple facilities. Each group has different schedules, different challenges, and different ways of experiencing your company culture.
The question isn't how to build remote culture or in-person culture - it's how to build one cohesive culture that works across all these different work environments and connects everyone to the same mission and values.
Getting this right is harder than traditional culture building, but it's also more critical. When your procurement team, warehouse staff, and logistics coordinators all understand and live the same values, everything from vendor relationships to customer service improves dramatically.
Traditional culture-building assumes everyone works in the same way and same place. Supply chain operations break that assumption completely.
Your warehouse team builds relationships through shared physical work and face-to-face problem-solving. Your manufacturing teams develop strong bonds through shift work and production challenges. Your remote procurement specialists connect through digital collaboration and project-based interactions. Your field-based logistics coordinators spend most of their time with customers and vendors, not internal team members.
Each group develops its own micro-culture based on their work environment and daily interactions. Without intentional connection, you end up with cultural silos: the warehouse culture, the manufacturing culture, the office culture, the remote culture, and the field culture - all supposedly part of the same company but operating with different norms and priorities.
Research from McKinsey shows that companies with the most effective supply chain organizations consistently focus on building well-rounded profiles across their teams and emphasize comprehensive skills and culture development rather than just technical capabilities.
This disconnect creates real operational problems: miscommunication between office-based planners and manufacturing teams, inconsistent customer service approaches between field staff and support teams, conflicting priorities between remote analysts and on-site supervisors, and production delays when warehouse and manufacturing teams aren't aligned on inventory priorities.
Since your supply chain team works in fundamentally different ways, successful culture building requires multiple types of structured interactions that accommodate different work styles and schedules.
Regular in-person meetings become even more important when your team is truly decentralized. These can't just be informational - they need to focus on relationship-building across different parts of your operation.
Bring together warehouse supervisors, manufacturing managers, remote analysts, field coordinators, and office staff to share challenges, celebrate wins, and work on problems collaboratively. Let your procurement team explain vendor relationship challenges to manufacturing staff. Have logistics coordinators share customer feedback with planning teams. Get manufacturing managers to discuss production constraints with warehouse operations.
The goal is helping each group understand how their work connects to everyone else's and reinforcing shared values through cross-functional problem-solving.
While company-wide values stay consistent, how those values get expressed needs to work for each environment. Safety-first culture looks different in a manufacturing plant than in a home office, but both teams need to understand how that value applies to their daily work.
Regular team meetings - whether that's warehouse huddles, manufacturing shift briefings, remote team video calls, or field staff check-ins - should consistently connect daily work back to broader company principles. Not in a forced way, but through real examples of how company values help solve actual problems.
Our operations recruiters consistently see this pattern: companies with strong mixed-workforce cultures have leaders who tailor their communication style to each environment while maintaining consistent core messages about what the company stands for.
Here's where supply chain culture gets especially tricky: what do you do when someone delivers great operational results but doesn't align with company values?
Maybe it's a warehouse supervisor who hits all their productivity targets but creates a toxic environment for their team. Or a manufacturing manager who meets production quotas but ignores safety protocols. Or a procurement analyst who secures great contracts but burns bridges with suppliers through aggressive tactics. Or a logistics coordinator who solves customer problems but consistently throws other departments under the bus.
In mixed workforces, cultural misalignment can hide longer because these employees often work in isolation from leadership oversight. A toxic warehouse supervisor might maintain great relationships with upper management while creating problems on the floor that don't surface for months.
The most successful supply chain companies establish clear expectations: cultural alignment isn't optional regardless of performance or location. This doesn't mean everyone needs to have the same personality or work style - it means everyone needs to approach their work in ways that reflect organizational values.
This principle applies whether someone works in a warehouse, manufacturing plant, corporate office, home office, or customer site. A commitment to quality means different things for different roles, but everyone should understand how that value shapes their daily decisions.
According to research from Gartner, supply chain leaders consistently cite talent shortage as the number one external force impacting their organizations, making strong workforce culture and cross-functional collaboration essential for operational success.
This approach has been recognized by industry experts as crucial for building high-performing supply chain teams where coordination and trust across different functions drive operational success.
Building culture across mixed workforces requires leaders who can communicate effectively in warehouses, manufacturing plants, conference rooms, video calls, and customer sites - often all in the same week.
Your company values should be consistent everywhere, but how you communicate them needs to work for each environment. A warehouse floor conversation about quality focuses on different examples than a manufacturing plant discussion about the same topic, and both differ from a remote team video call, but all should reinforce the same underlying principles.
Strong supply chain leaders learn to translate company values into language and examples that resonate with each part of their operation. They can discuss customer focus with warehouse teams through shipping accuracy examples, with manufacturing teams through product quality metrics, with procurement teams through supplier relationship examples, and with logistics teams through delivery performance examples.
One of the biggest culture killers in supply chain operations is when different parts of the team don't understand or appreciate what other groups do. Office-based planners get frustrated with warehouse "inflexibility." Manufacturing teams get annoyed with "unrealistic" production schedules. Warehouse teams feel disconnected from manufacturing priorities. Field staff feel disconnected from corporate decision-making.
Great supply chain leaders create opportunities for cross-functional understanding. They bring warehouse supervisors into manufacturing planning meetings. They have procurement analysts spend time understanding both production and fulfillment challenges. They get manufacturing managers involved in customer feedback discussions. They share customer feedback across all teams so everyone understands how their work impacts the final outcome.
Working with experienced supply chain recruiters has shown us that companies with strong cultures across mixed workforces have leaders who actively bridge the gaps between different operational areas rather than managing them as separate silos.
Start by identifying how your company values should look in action across different work environments. Quality might mean different specific behaviors for manufacturing workers versus procurement analysts, but both groups should understand the principle and how it applies to their daily work.
Create regular opportunities for cross-functional interaction, even if it's just having different teams share updates about their challenges and wins. Help each group understand how their work connects to broader company goals and other team success.
Most importantly, ensure your leadership team can communicate effectively with all parts of your operation. Culture flows down from leadership, but in mixed workforces, leaders need to be culturally fluent across multiple work environments.
Remember: the goal isn't to make everyone work the same way - it's to ensure everyone works toward the same principles regardless of where and how they do their jobs.
Ready to build a culture that unifies your entire supply chain operation and attracts top talent across all roles? Let's discuss how intentional culture development can improve coordination, performance, and retention across your decentralized workforce.
Want to learn more about implementing systematic hiring processes? We discuss scorecard development and candidate evaluation strategies in our latest podcast episode. Subscribe to our channel for the full episode and more insights on building effective supply chain teams.
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